When you are putting together the content strategy for your SaaS business, it’s important to have a few considerations in mind. When you are investing in creating content, you want to make sure that it will end up paying off for you in a number of ways, whether that means a sale or interest from a potential buyer.
Here’s what you should consider when you are developing your SaaS content marketing.
It should be accessible
When you are creating content based around your software, you might be explaining a more difficult topic than in many other industries. This means that you have to make content that does a good job explaining how your software can make a difference for those looking to provide solutions for their business. You can do this in a number of ways, either through white papers or in-depth blog posts, or by creating quality videos that highlight the reasons why potential clients might want to use your service.
Your site should run properly
Before you go ahead and invest a lot in content, you’re going to want to make sure that your site runs properly and you don’t have any problems when it comes to sending customers to the right spot. You can have some of the best content in the world, but if it doesn’t end up converting because you have problems with your website, then it was a waste of time and effort overall. Do a quick double check before you post to make sure everything is in place so you get the maximum results.
You should have an SEO strategy
If you are mostly relying on written content to educate your customers, then you will want to put some effort into creating an SEO strategy that benefits you. This might mean hiring an agency to help you find which keywords are best, or learning how to optimize your site so you are more likely to have customers find you. While it might seem like a lot of effort in order to make sure that your site gets seen by the right people, it can be completely necessary in order to make sure that the time and budget you put into your content is worthwhile.
Promote your work
Getting the word out there about your product can be almost more important than making a ton of content. Most of the time, your content can be repurposed for other platforms or can even be used as an ad. Once you have some content you feel proud of sharing, you’re going to want to share it on your social media pages or consider running an ad to it in order to help gain awareness and increase conversions.
In summary
Almost all companies need to think deeply about their content marketing, but SaaS companies can have particular challenges when it comes to theirs. Before you release your content, make sure that it will end up benefitting you in the way you would like and your site is ready to handle new visitors.
