Your choice of typefaces and Norwegian font, as well as how they are used, can have an impact on your postcard design aesthetic appeal as well as the readership and comprehension of mail recipients.
Typefaces and fonts are two different things. Typefaces, such as Arial and Courier, are the distinctive character strokes or styles used for letters, numbers, and punctuation. Sometimes typeface is referred to as a font.However, the latter term refers to variations of the various typefaces. Verdana Bold is the font used with the Verdana typeface.
Serif and sans serif typefaces are two of the most popular types. Serif typefaces have tiny strokes sticking out from the ends of the larger ones.
Times New Roman and Courier New are two examples of this.
Sans Serif, on the other hand, is a typeface that lacks these minute-stroke protrusions. As a result, the name is prefixed with the French term sans, which means without.
Norwegian Font and understanding
In contrast to sans serif typeface, a study found that readers with a high proportion of disagreement are more likely to understand the text when serif typeface is employed. Serif typeface is said to make characters easier to recognize.
Given this research finding, using serif may be advantageous, particularly if your postcards contain comparatively more information or if the background of the design is particularly crowded.
Nevertheless, you shouldnot restrict your alternatives merely because of this study. Serifs are more than suitable if your postcard design needs a more traditional or classic appearance. Sans serifs, however, would offer slick characters if you required a more contemporary appearance.
Typeface and audience
Even before you can establish comprehension, the attraction of your postcards will help to draw in more readers and help them remember them.
Numerous elements can influence reader attention with minor changes.
- Font style
Bold typefaces are typically used to draw attention to crucial information, such as headlines. It can also be applied when specific typefaces require thicker strokes to improve readability.
Even though they are occasionally employed to accentuate specific content, italics are typically used to indicate where one text part ends and another begins. Since there isnot much text on the postcard copies (and you should maintain it that way), it is preferable to use bold typefaces to emphasize certain points.
- Size
The standard font size in papers is 12 points. Use larger letters in your advertisements and marketing materials since it should only take your readers a few seconds of scanning to convince them to read the full piece. 36-point typefaces are a suitable size for headlines.
- Color
Black is more commonly used to read. Other hues are acceptable but stick to those that are easier on the eyes.
