Social Media


About four billion of the world’s population are actively on social media. That is why your business also needs to be active across these marketing channels. Social media enhances a company’s  brand awareness and visibility, plus, it helps gain more traffic to your main digital asset, leading to additional conversions and increases in sales.  But just having a  presence on social media is not enough; you need to back it up with a clear marketing strategy and real data.

Social media marketing is not easy, especially for the inexperienced. Fortunately, you can partner with marketing leaders such as digital marketing consultants London who can provide a clear and concise strategy when it comes to tailoring your  social media marketing to your brand and business goals.

Research you audience

Knowing your customers more is the first step to a successful marketing approach. Fortunately, social media provides you with amazing audience engagement  tools which can help you  gain more valuable data about your audience, what they love about your brand and what is most likely to interest them. When you understand your customers’ behaviors, you can anticipate their future needs  and tailor your services accordingly.

Keep track of your competitors

Whenever you are launching a new business strategy, it is always advisable to look at what your competitors are doing and tailor your approach to meet the market’s unmet demands and needs. This applies to digital marketing and, more specifically, social media. When you know what your  competitors are doing, what’s working for them, and what’s not, it gives you insights to optimize your campaigns. For example, if your competitor utilizes Facebook ads, you can observe what demographic they target, how much they spend, and how they reach specific audiences.

Maintain the voice of your brand

Social media presents the perfect opportunity to build and maintain the reputation of your brand. Having a consistent voice for your brand  allows you to maintain its relatability and visibility, allowing it to stand out from the crowd.  You can use the data you source from your customer and competitor research to find a voice that resonates with your audience. Use the persona generated from customer research to find a voice that communicates directly to those customers.

Choose the right time to post

Well timed social media posts ensure your target audience view your brand at essential purchasing moments. You should choose the right time to post to reach the most relevant and significant social media audience. Utilize social media analytics to know when your social media content will be well received. Remember to consider all variables, including,  the time of the day, geography, frequency, and other demographic factors. It is also good to check when your competitors post their content and how customers react. Knowing when to time posts helps you take advantage of crucial audience engagement.

Respond to customers immediately

If your  brand is actively on social media, there will be customers all over your platforms reviewing, commenting, and voicing their opinions.  To build a good reputation for your brand, always respond to customers promptly and politely. If there are any negative comments, address these appropriately as other customers often hone in on these types of interactions.


To further enhance your social medial marketing strategy, make sure you seek expert advice from  digital marketing consultants’ . They can help you analyze your audience, create interactive and engaging content and reach your customers in a way that successfully represents your brands voice and market position.

Maxim Joy
the authorMaxim Joy